New Read: "Onward" By Howard Schultz

Hello all! I'm finally back at it, after a couple busy weeks at the lake/working/living. While at the lake for the May long weekend I managed to make it through a new book, which I haven't gotten to do in quite some time. I figured I would take a quick stab at reviewing it for you!

The book I conquered over the weekend was "Onward" written by Starbucks CEO Howard Schultz. When I bought the book it was a Chapter's staff member pick and I thought "what the hell, why not?" I somewhat figured that it would just be a massive marketing ploy, meant to increase our love for a little beverage company that I hear some people kinda enjoy. Instead what I got was a well written book by a savvy businessman, which educates on the importance of trial by error, social responsibility and foremost how to get a consumer based business make it through a recession. The insight into how a massive company grew exploded (some would say too quickly) and then had to deal with going public/answering to investors through a tough stretch was amazing. The coverage of many topics in the history of the company, historic moments and a lot of very interesting information on how the company is run gave me a whole new respect for Schultz and his team of executives.

I would say that although the book wasn't much of a "marketing ploy," it had the same effect on me. I now find myself more drawn to the company because of how it is run, rather than the product itself. If you're a Starbucks lover OR doubter, I highly recommend "Onward." It is also a fantastic read for those intrigued by corporate finance (such as myself... we are few and far between.)

Talk to you soon, lovelies. Stay awesome.